COOL HUNTING creates original content that inspires the creative and the curious.

In today’s world of click-baited headlines and bot-forced attention we are witness to the beginning of a backlash. Readers are demanding quality over quantity—a philosophy we’ve held strongly for over 15 years.

COOL HUNTING STUDIO connects brands with our audience through multi-faceted programs using content, experiences, products and social media.


The Macallan Rare Cask Gift Guide


We have been creating successful native content programs since 2008 and have consistently innovated in the category, winning awards along the way. From single stories to sponsored platforms, content created by Cool Hunting editors is at the core of what we do best.

Gap's 1969 Denim Campaign

Gap's 1969 Denim Campaign


Our video production capabilities tap into our award-winning video series, launched in 2005, and range from single, low-cost videos to large scale, full crew productions.

Infiniti Q30 360 Video

Infiniti Q30 360 Video

Social Media

We leverage our 820k+ social media footprint for most programs, but are also asked to create social-only programs. We work with influencers to increase distribution if needed.

The Macallan Rare Cask Tastings

The Macallan Rare Cask Tastings


We create engaging events and activations for our brand partners and bring a coveted audience along. Ranging from one night, intimate events to month-long retail pop-up shops, master classes and more.

Tumi Duffle Collaboration

Tumi Duffle Collaboration


We leverage our knowledge of the marketplace, awareness of consumer demand and extensive relationships to create limited edition products, most often co-branding and selling them with the manufacturing partner.

COOL HUNTING Edition: Zambia

COOL HUNTING Edition: Zambia


A platform for more immersive brand experiences, editor-hosted travel experiences bring influencers, readers and brands together for unforgettable experiences. We've traveled to Zambia, Cuba, Morocco and will host in Japan this fall.


We speak to the creative and curious who are driving the future forward

We give our audience social currency. They’re busy designing products, building and experiences. Making art, content, software and music. They are strategizing advertising and marketing programs, and creating the fabric of consumer consumption and experience in the future. We are a primary source to this audience, and by informing them we are informing the future.


Our inspiration

Our heroes are the masters of design, technology and innovation in addition to the things they create. Ideas are great, but what you do with them matters more. Thirteen years in, our networks and communities of creators, contributors, co-conspirators, publicists, designers and marketers, our insatiable curiosity and our vocal readers provide us with a lot to consider. Only a small percentage makes the cut.



We were one of the first digital publications seeking to inspire the creative community when we launched in 2003. We have consistently innovated our platforms—launching an editorially-driven creative studio, an iPad app on its first day in market, pioneering infinite scroll, XXX. We practice what we preach.


What is cool? 

We believe there are three kinds of cool: A superficial flash-in-the-pan; a sustainable classic; or a surprising reveal once you dig in and get to know the real story. We only care about the last two.



We are part of the communities we cover. We were designers, photographers, strategists and cooks before we were journalists. Beyond creating content we still do all these things. Traveling in so many circles keeps us in-the-know, allows us to cross pollinate and enables us to see emerging patterns before most other people.


Opening doors

We bridge our brand partners to our community by finding their inner cool and sharing it in the most appropriate ways. Usually the medium for that bridge is clear by the time we’re done figuring out the message, and often it’s a mix. We can deliver native content, social media, video, events, products and experiences, and extend that message through influencers and partners.


"Shortly after we launched our first product, orders suddenly started pouring in and we figured out all the traffic was coming from COOL HUNTING" — Scott Belsky, CEO Behance (now Adobe)


"COOL HUNTING was the first to discover us. They eclipsed the response we got from established press outlets who’ve been around for 50 years and I credit them with putting us on the map. There is no other independent media brand in the space with such a dedicated, loyal and, most importantly, influential audience." — Justin Stefano, CEO Refinery29


"Over 200 COOL HUNTING readers bought memberships to our semi-private flight service" — Dean Rotchin, CEO Blackjet


"I read about the launch of Pinterest on COOL HUNTING and ended up leading their first round"  — David Lee, current investor and formerly SV Angels


"Because COOL HUNTING wrote about my graduate thesis I was able to launch my design company right out of school" — Joey Roth, Independent Designer


"COOL HUNTING occupies an important and powerful niche that’s ripe for major growth" — Ben Lerer, CEO Thrillist


"COOL HUNTING drove more launch-day funders of our Kickstarter than any of the tech sites did" — Marc Barros, Founder of Moment