Since 2003 we’ve established ourselves as leading tastemakers by creating award-winning content for an audience of influential consumers and brand partners
WHAT IS COOL?
We believe there are three kinds of cool: A superficial flash-in-the-pan; a sustainable classic; or a surprising reveal once you dig in and get to know the real story. We only care about the last two.
Traveling in different circles keeps us in-the-know, allowing us to cross pollinate and see emerging patterns before most other people. Being part of the communities we cover, we dig deep into the design process to find the hidden and inspiring details. Our heroes are the masters of design, technology and innovation who have pushed us into the future. We discover what emerging creators are doing on a small scale and help propel them onto the scene.
We uncover what's next in design, technology, auto, style, travel, arts and culture. In addition to featuring innovative design, we know the story has to be delivered in a manner that is as innovative as the message itself. As such, we have consistently innovated our platforms—launching an editorially-driven creative studio, an iPad app on its first day in market, pioneering infinite scroll and challenging the way readers consume content.