Since 2003 we’ve established ourselves as leading tastemakers by creating award-winning content for an audience of influential consumers and brand partners



We believe there are three kinds of cool: A superficial flash-in-the-pan; a sustainable classic; or a surprising reveal once you dig in and get to know the real story. We only care about the last two.



Traveling in different circles keeps us in-the-know, allowing us to cross pollinate and see emerging patterns before most other people. Being part of the communities we cover, we dig deep into the design process to find the hidden and inspiring details. Our heroes are the masters of design, technology and innovation who have pushed us into the future. We discover what emerging creators are doing on a small scale and help propel them onto the scene. 


Our Expertise

We uncover what's next in design, technology, auto, style, travel, arts and culture. In addition to featuring innovative design, we know the story has to be delivered in a manner that is as innovative as the message itself. As such, we have consistently innovated our platforms—launching an editorially-driven creative studio, an iPad app on its first day in market, pioneering infinite scroll and challenging the way readers consume content. 



Our audience clever, curious, design savvy and in-the-know. They think early adopters are actually late to the game. Already an active part of the creative community, our readers devour COOL HUNTING seeking content throughout the day for inspiration and research for their own projects. We give our audience social and professional currency. 


What we can do for brands

We open doors. COOL HUNTING STUDIO helps bridge brands to our community. We work with brands to find their cool and develop a deep engagement with our influential audience through multi-faceted programs using custom content solutions, immersive experiences, product collaborations and social media activations. 


Get more information about how we can work together. Reach out to for our online media kit.



COOL HUNTING Edition: Zambia

COOL HUNTING Edition: Zambia

Content (ch25)

The Macallan Rare Cask Tastings

The Macallan Rare Cask Tastings

See how we helped launch the Macallan rare cask with exclusive tasting events

Tumi Duffle Collaboration

Tumi Duffle Collaboration

Tumi collaborations