COOL HUNTING creates original content that inspires the creative and the curious.
In today’s world of click-baited headlines and bot-forced attention we are witness to the beginning of a backlash. Readers are demanding quality over quantity—a philosophy we’ve held strongly for over 20 years.
COOL HUNTING STUDIO connects brands with our audience through multi-faceted programs using content, experiences, products and social media.
The Macallan Rare Cask Gift Guide
NATIVE CONTENT
We have been creating successful native content programs since 2008 and have consistently innovated in the category, winning awards along the way. From single stories to sponsored platforms, content created by Cool Hunting editors is at the core of what we do best.
Gap's 1969 Denim Campaign
Video
Our video production capabilities tap into our award-winning video series, launched in 2005, and range from single, low-cost videos to large scale, full crew productions.
Infiniti Q30 360 Video
Social Media
We leverage our 820k+ social media footprint for most programs, but are also asked to create social-only programs. We work with influencers to increase distribution if needed.
The Macallan Rare Cask Tastings
Events
We create engaging events and activations for our brand partners and bring a coveted audience along. Ranging from one night, intimate events to month-long retail pop-up shops, master classes and more.
Tumi Duffle Collaboration
Products
We leverage our knowledge of the marketplace, awareness of consumer demand and extensive relationships to create limited edition products, most often co-branding and selling them with the manufacturing partner.
COOL HUNTING Edition: Zambia
Experiences
A platform for more immersive brand experiences, editor-hosted travel experiences bring influencers, readers and brands together for unforgettable experiences. We've traveled to Zambia, Cuba, Morocco and will host in Japan this fall.