Since 2003 we’ve established ourselves as leading tastemakers by creating award-winning content for an audience of influential consumers and brand partners
WHAT IS COOL?
We believe there are three kinds of cool: A superficial flash-in-the-pan; a sustainable classic; or a surprising reveal once you dig in and get to know the real story. We only care about the last two.
Traveling in different circles keeps us in-the-know, allowing us to cross pollinate and see emerging patterns before most other people. Being part of the communities we cover, we dig deep into the design process to find the hidden and inspiring details. Our heroes are the masters of design, technology and innovation who have pushed us into the future. We discover what emerging creators are doing on a small scale and help propel them onto the scene.
We uncover what's next in design, technology, auto, style, travel, arts and culture. In addition to featuring innovative design, we know the story has to be delivered in a manner that is as innovative as the message itself. As such, we have consistently innovated our platforms—launching an editorially-driven creative studio, an iPad app on its first day in market, pioneering infinite scroll and challenging the way readers consume content.
WE SPEAK TO THE CREATIVE AND CURIOUS
Our audience clever, curious, design savvy and in-the-know. They think early adopters are actually late to the game. Already an active part of the creative community, our readers devour COOL HUNTING seeking content throughout the day for inspiration and research for their own projects. We give our audience social and professional currency.
Quotes from the readers about how important CH is to them. How it's a regular stop, daily habit. How it influences their day.
"Shortly after we launched our first product, orders suddenly started pouring in and we figured out all the traffic was coming from COOL HUNTING" — Scott Belsky, CEO Behance (now Adobe)
"COOL HUNTING was the first to discover us. They eclipsed the response we got from established press outlets who’ve been around for 50 years and I credit them with putting us on the map. There is no other independent media brand in the space with such a dedicated, loyal and, most importantly, influential audience." — Justin Stefano, CEO Refinery29
where do they live? global? urban? what key cities?
What you need to know about our audience
We connect with the hard to reach influential millennial male, highly educated with a house hold income of $150k+ who actively engage with our content daily, predominately on desktop, for information that provides professional inspiration.
THOSE WHO ARE FOLLOWED FOLLOW US
In the sea of voices, influencers limit their feeds to only the essentials. Many of these influencers count us within the select few that they themselves follow. Our top 25 readers have a combined followship of XXXXM and on average follow only xxx hundred streams.
SHOW EXAMPLES OF THESE VISUALLY (anderson cooper, lady designer (paula antonelli?), buzz feed and GE) graphic showing the halo effect.
we need to have the monthly uniques listed clearly
don't add them up
MONTHLY SITE + MOBILE
MONTHLY VIDEO VIEWS (AVG)
MONTHLY NEWS FEED SUBSCRIBERS
DAILY EMAIL NEWSLETTER SUBSCRIBERS
GOOGLE NEWSSTAND SUBSCRIBERS
We open doors.
COOL HUNTING STUDIO helps bridge brands to our community. We work with brands to find their cool and develop a deep engagement with our audience through multi-faceted programs using custom content solutions, immersive experiences, product collaborations and social media activations.
We continue to evolve our branded content offerings to connect our elusive audience to brand partners with innovative first to market experiences.
What can we make together to inform the future?