The Macallan

COOL HUNTING worked with The Macallan to craft a program celebrating the launch of its newest release, The Macallan Rare Cask Single Malt Whisky. We brought the launch to life through a series of partnerships and profiles of creators of equally rare items, including custom product collaborations, event activations, written and video content, social media and influencers. The partnership drove awareness and intent-to-purchase amongst culture-driven consumers throughout the US.